No matter how many degrees in marketing you have, they are all useless when it comes to selling a product in Pakistan. Throw all your marketing knowledge and burn your degree even if it is from Harvard Business School and embrace the roadside marketing techniques in Pakistan.
Here is a complete guide to marketing in Pakistan.
Rule Number 1: Think out of the box and come up with an outstanding idea
Like the idea of a “rent-a-donkey”
or even rent a bride and groom…
Marketing Rule Number 2: If you have a shop, give it a creative name…
Or something even more creative…
Or even this…
Marketing Rule Number 3: If it’s a stall, make sure it stands out and catches everyone’s attention
Like this Love Qulfi
Or this bechain group…
Marketing Rule Number 4: Make sure you are the jack of all trades… like this hair salon that specializes in circumcisions as well.
Or this stall that sells farm eggs as well as easy load and mobile cards
Marketing Rule Number 5: Use cheap marketing gimmicks to lure people in
Marketing Rule Number 6: Use some poetry to catch everyone’s attention like this paan wala
Or like this chai wala
Marketing Rule Number 7: Forget simplicity, give attention grabbing names to your products… like this twitter supari
And this Imran Khan chooran
Or the Rado Guthka
Marketing Rule Number 8: Use Bollywood inspiration wherever possible… like this Don Drink
Or this Dabang Snooker Club
Or this clinic endorsed by Shahrukh Khan
Marketing Rule Number 9: When giving ads in newspapers make sure it’s something like this Jahzeb Cloth House’s Eid Sale…
Marketing Rule Number 10: When designing billboards, make sure you nail it perfectly like these guys
Or this shop selling office furniture
Marketing Rule Number 11: When making TV advertisements, make sure it’s something people will remember forever
Will these desi marketing tips help set up your business? We sure hope not.